The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Kristina Bäckström

Email: kristina [dot] backstrom [at] ses [dot] lu [dot] se

Senior lecturer at Department of Service Studies
Phone: +46 42 35 66 48
Room number: E437

Affiliated researcher at Centre for Retail Research at Lund University

Kristina Bäckström's profile in Lund University Research portal