A market research on non-sticking carton packaging material for yoghurt based products for Tetra Pak
En marknadsundersökning om "non-sticking" kartongförpackningar för yoghurt-baserade produkter till Tetra Pak
Author
Summary, in English
It is estimated that approximately 8-10% of yogurt-based products stick to the carton packaging material surface (Hansson, 2011), and therefore consumers cannot pour the entire product out of the package. This is a multi-dimensional problem since product loss is expensive, because all the resources throughout the supply chain are wasted (European Parliament, 2011; FAO, 2012). In addition, the remaining product in the carton package makes it harder to recycle the material. Finally, the development of a packaging material that helps towards the reduction of food waste would help sustain the world’s limited resources.
This exploratory study is aiming in understanding the market for a carton packaging material that prevents food waste in order to align the material development strategy of Tetra Pak. Experts from key food companies in the dairy industry in the Nordics and in the Netherlands, as well as influencers on the topic were interviewed. Furthermore, a consumer survey in Sweden and in the Netherlands was conducted.
The results showed that packaging has a secondary role in the decision making process for the consumers at the point-of-purchase. Consumers are basing their choices mainly on the product they are buying. However, packaging has a crucial role while the product is being used at home. Consumers appear more observant when it comes to packaging attributes. It is critical for consumer’s convenience especially when it comes to the use and storage of the product. Furthermore, although consumers do recognise food waste as a problem and they are interested in environmental claims, their first priorities are convenience and price. Retailers are also working in the food waste issue and as a result they are putting pressure backwards in the supply chain for packaging developments.
This exploratory study is aiming in understanding the market for a carton packaging material that prevents food waste in order to align the material development strategy of Tetra Pak. Experts from key food companies in the dairy industry in the Nordics and in the Netherlands, as well as influencers on the topic were interviewed. Furthermore, a consumer survey in Sweden and in the Netherlands was conducted.
The results showed that packaging has a secondary role in the decision making process for the consumers at the point-of-purchase. Consumers are basing their choices mainly on the product they are buying. However, packaging has a crucial role while the product is being used at home. Consumers appear more observant when it comes to packaging attributes. It is critical for consumer’s convenience especially when it comes to the use and storage of the product. Furthermore, although consumers do recognise food waste as a problem and they are interested in environmental claims, their first priorities are convenience and price. Retailers are also working in the food waste issue and as a result they are putting pressure backwards in the supply chain for packaging developments.
Department/s
Publishing year
2013
Language
English
Full text
Document type
Student publication for Master's degree (two years)
Topic
- Business and Economics
Keywords
- packaging
- food waste
- non-sticking surfaces
Supervisor
- Katrin Molina-Besch (Doktorand)
ISBN/ISSN/Other
- ISBN: LUTMDN/TMFL-13/5109-SE