Corporate Standardization Management : A Case Study of the Automotive Industry
Summary, in English
An in-depth comparative case study of two heavy-truck manufacturers, Scania AB and Volvo Group, provides insights into organizations’ varied choices, rationales and desired outcomes in regard to corporate standardization management. Depending on the organizations’ corporate strategies and particular needs, different standardization approaches may serve them most effectively. The findings from this qualitative study provide empirical evidence for at least two standardization approaches emerging in the context of voluntary consensus-driven standardization settings, namely the assertive approach and the vigilant one. The choice of standardization approach should comprise a deliberate and informed managerial decision, while the findings indicate that active engagement in standardization work could function as an effective way for managing organizations’ resource dependence and environmental uncertainties and hence shall be catalogued as such, advancing Resource Dependence theory.
Finally, this study highlights corporate standardization management from a coopetitive angle, which to some degree appears to resolve inter-organizational tensions within standardization settings, by demonstrating the possibilities of “win-win strategies”. In other words, this thesis manifests the theoretical relevance of coopetitive stances in the contemporary, increasingly complex business environments, where old-school competitive viewpoints might prove insufficient for success or even survival.
- Business Administration
- Standardization management
- Interorganizational relations
- Resource dependence
- Corporate strategy
- ISBN: 978-91-7753-169-2
- ISBN: 978-91-7753-170-8
31 March 2017
Holger Crafoord Centre EC3:207
- Søren Henning Jensen (Associate Professor)