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"You want to be taken seriously? Stop dressing like a little girl." En studie av klädsel och kvinnoideal i Mad Men


  • Maja Billing

Summary, in English

This essay examines the representation of women in Mad Men in relation to fashion and stereotypes. What does Mad Men say about feminism and femininity, and does the show reveal more about the contemporary view on feminism and gender than it does about the 1960’s? By analyzing the three female lead characters’ clothing this essay proves that there is a link between fashion and feminism, past and present.


Publishing year




Document type

Student publication for Bachelor's degree


  • Performing Arts
  • Cultural Sciences
  • Languages and Literatures


  • Mad Men
  • fashion
  • feminism
  • femininity
  • 1960's
  • TV-series


  • Sanjin Pejkovic