The value of rib design in food packaging: from packaging company and consumer perspectives
The value of rib design in food packaging
Author
Summary, in English
Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. According to the literature review and the research on 100 Swedish consumers, ribs have both pros and cons but the former surpasses the latter. Originated from the demand of preventing deformation, ribs are applied to food packaging and lead to other advantages, including technical, economic, environmental, marketing and consumer convenience. Based on the findings of ribs’ functions and consumer perception toward ribs, ten rib design concepts for Tetra Pak containers are suggested.
Summary, in English
Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. According to the literature review and the research on 100 Swedish consumers, ribs have both pros and cons but the former surpasses the latter. Originated from the demand of preventing deformation, ribs are applied to food packaging and lead to other advantages, including technical, economic, environmental, marketing and consumer convenience. Based on the findings of ribs’ functions and consumer perception toward ribs, ten rib design concepts for Tetra Pak containers are suggested.
Department/s
Publishing year
2015
Language
English
Full text
Document type
Student publication for Master's degree (two years)
Topic
- General Works
Keywords
- Swedish consumers’ perception
- Reinforcing ribs
- Food packaging design
- Swedish consumers’ purchasing driven.
Report number
ISRN LUTMDN/TMFL-15/5144-SE
Supervisor
- Katrin Molina-Besch (Doktorand)
- Gabor Benko
Scientific presentation
ISBN/ISSN/Other
- ISBN: 978-91-7623-402-0