”Med coleurt omslag” : färgade, dekorerade och tryckta omslag på svensk bokmarknad 1787-1846. En bokhistoria.
‘With a coloured wrapper’ : Coloured, decorated, and printed wrappers on the Swedish book market, 1787–1846. A book history.
Author
Summary, in English
The changing conditions for publishing and the legal, cooperative and economic systems of production and distribution in Sweden are analysed and discussed to show how the binding became an essential element in the marketing of the book and how the publisher within this process became an independent actor on the book market.
With the introduction of the printed wrapper the main functions of the title page, that is marketing and labelling was moved from the title page to the exterior of the book. The materiality of the paper bound book made it an efficient substrate and medium for text, colour and printed ornament. The coloured decorated and printed wrappers were the counterpart to the printed calicoes of peoples clothing and the wallpapers of the interiors that saw the light on the market at the time. Marketing through ornament, colour and content became keys to selling books.
The study of contemporary book action catalogues shows that the paperbound book became a common commodity in libraries of the early 19th century. A material shift took place were the leatherbound book was replaced by the paperbound book. Paperbindings were affordable, functional, and aesthetically varied in comparison to other types of bindings. English summary 18 pp.
Department/s
Publishing year
2010
Language
Swedish
Publication/Series
Bokhistoriska skrifter
Volume
6
Full text
Document type
Dissertation
Topic
- Cultural Studies
Keywords
- marbled papers
- graphical design
- printed wrappers
- consumption of books
- history of paper binding
- the putting-out system
- book distribution
- publisher’s bindings
- material bibliography
- material culture
- sociology of texts
- history of bookbinding
- history of consumption
- book market
- bookbinding technique.
- history of the book
Status
Published
Supervisor
- Per S Ridderstad
ISBN/ISSN/Other
- ISSN: 1400-7371
- ISBN: 978-91-628-7994-5
Defence date
5 June 2010
Defence time
13:00
Defence place
Sal 109, Kulturanatomen, Biskopsgatan 7, 223 62 Lund
Opponent
- Gram Magdalena (Fil dr, biträdande riksbibliotekarie)