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It's a mad mad men's world - En analys av HBO-serien Mad Men utifrån ett genusperspektiv med fokus på maskulinitet


  • Viktor Svanström

Summary, in English

This essay will delve into a deep analysis regarding multiple episodes of the American tv-series Mad Men primarily from the perspective of two theoretical concepts regarding the study of masculinity. These include, for example, studies regarding the concept of “precarious manhood” by Joseph A. Vandello and Jennifer K. Bosson et al in the scientific article Precarious Manhood.

The concept regarding hegemonic masculinity will be used for the basis of my analysis as well, with R.W. Connell and respective works such as Masculinities and Hegemonic masculinity: Rethinking the Concept will serve as my primary sources regarding the concept of hegemonic masculinity and the discussion there of.

This in order to figure out how masculinity is portrayed in Mad Men, its possible consequences and from my analysis draw upon reflections regarding masculinity in relation to western society, with primary focus on USA and Sweden, and the present 2000s


Publishing year




Document type

Student publication for Bachelor's degree


  • Social Sciences
  • Languages and Literatures


  • Mad Men
  • maskulinitet
  • manlighet
  • könsroller
  • psykisk ohälsa
  • masculinity
  • manhood
  • gender roles
  • mental illness


  • Erik Hedling (Professor)