Programme structure

The initial fifteen weeks of the programme are organised into two specialisations. When applying to this programme, you must also select which one you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects.

Outline

You will be able to choose courses that will give you the type of specialisation that you prefer within the broader area of international marketing and brand management.

This is a preliminary course list, and is intended as guidance only. The course list may be subject to change.

Autumn semester (September - October)

Two compulsory courses.

Autumn semester (November - January)

One compulsory course followed by one of the two elective courses.

Spring semester (January - March)

One compulsory course followed by one of three elective courses.

Spring semester (April - June)

Compulsory degree project in Global Marketing.

Course overview

Year 1

Name	Type	Semester	Credits
International Marketing and Strategy	Compulsory	1	7.5
Strategic Brand Management	Compulsory	1	7.5
Business Administration: Multichannel Marketing, Retail & Internationalization	Compulsory	1	7.5
Business Administration: Sustainability and Marketing Ethics	Elective	1	7.5
AI-Driven Digital Marketing	Elective	1	7.5
Business Administration: Research Strategy and Methods	Compulsory	2	10
Business Administration: Understanding Consumption	Elective	2	5
Business Administration: Corporate Brand Management and Reputation	Elective	2	5
Business Administration: Market Intelligence - Theory and Practice	Elective	2	5
Business Administration: Degree Project in Global Marketing - Master Level	Compulsory	2	15

Do you have more questions?

Master coordinator Business Administration

Email: master@fek.lu.se