Strategic Communication: Brand Culture

The course examines how brands develop in relation to historical and cultural transformations, and how they function within both consumer and visual cultures. You will gain theoretical knowledge about brand culture and how brands are shaped by consumer culture and visual communication. 

Through critical perspectives, you will uncover the deeper meanings embedded in brand culture and how it influences everyday life. 

Course literature

The course literature listed may be updated up to eight weeks before the course begins.

The course includes lectures and mandatory seminars. Assessment is based on an individual take-home exam and active participation in three seminars. 

This is a stand-alone course taught in English and offered in Helsingborg. It is ideal for those interested in communication, culture, and the role of branding in contemporary life. 

In this course, you will learn how brands connect to culture and how they are shaped by social and historical contexts. You will gain theoretical knowledge about the evolution of brands and how they reflect cultural shifts over time. Special attention is given to the influence of consumer habits and visual communication – how we buy, see, and interpret brands in everyday life.

Campus Helsingborg: a modern study environment close to the sea

Campus Helsingborg is located in central Helsingborg, just a few minutes from the train station and the sea. The campus area is located in a former factory building from 1891, which once belonged to Tretorn. The building has retained its industrial character, which has been integrated with modern premises adapted for lectures, group work, and a quiet study environment.

On campus, you will find a library, plenty of study spaces, and several places to have lunch or a coffee break. The building has several student kitchens where you can heat up your lunch box and eat together with others. The building also houses study and career guidance services and other student support functions.

Campus Helsingborg is part of Lund University but has its own campus life and its own student unions and associations. Different faculties and programs come together under one roof here. You will have close contact with both teachers and fellow students, while also being close to city life in Helsingborg.

Prerequisites

For admission to the course, the student must have completed course requirements of at least 60 credits in a social science subject or the equivalent. Oral and written proficiency in English equivalent to English 6/B (advanced) from Swedish upper secondary school is a requirement. International qualifications will be assessed in accordance with national guidelines. International students are exempted from the general entry requirement of proficiency in Swedish.

Selection criteria

Seats are allocated according to: The general average (GPA) of your higher secondary school leaving certificate: 20 %, The Swedish national university aptitude test: 10 %, number of previous ECTS at application deadline (up to 165): 70 %.

Tuition fees for non-EU/EEA citizens

Citizens of countries outside:

• The European Union (EU)
• The European Economic Area (EEA) and
• Switzerland

are required to pay tuition fees. You pay an instalment of the tuition fee in advance of each
semester.

Tuition fees, payments and exemptions

Full programme/course tuition fee: SEK 15,625
First payment: SEK 15,625

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Note that you may also need to pay an application fee, or provide proof of exemption.

Application fee

No tuition fees for citizens of the EU, EEA and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.