The Entrepreneurial Process and Opportunity Recognition

Based on academic research on entrepreneurship, the objective of the course is to provide students with knowledge and skills of how to recognise, explore and evaluate entrepreneurial opportunities. The course will also provide students with knowledge about how to make decisions in uncertain environments and how to initiate and carry out teamwork in the entrepreneurial process.

The course will consist of four parts:

1. Introduction to important key concepts in the entrepreneurial process, such as opportunity recognition, entrepreneurial learning, and different forms of entrepreneurship. There will also be an introduction to entrepreneurial decision making, were effectuation theory is introduced and discussed. In this part the students get to know principles and methods for making decisions in the entrepreneurial process.
2. Application of methods for recognising and exploring entrepreneurial
   opportunities.
3. Evaluating and applying decision criterion for entrepreneurial opportunities. Students will develop skills in methods for analyzing and evaluating entrepreneurial opportunities.
4. Initiating and carrying out teamwork in the entrepreneurial process. In this part the students are working in teams during the course. Examples of issues addressed are how to handle conflicts between team members and the different roles people perform in teams.

Course literature

The course literature listed may be updated up to eight weeks before the course begins.