Menu

Javascript is not activated in your browser. This website needs javascript activated to work properly.
You are here
Student doing the victory sign

International Marketing & Brand Management - Master's Programme (One Year)

Master's programme1 year60 credits
The Master's programme in International Marketing and Brand Management prepares you for a career in marketing, strategy, brand and product management, sales and marketing research in organisations varying from multinational corporations to small and medium sized enterprises and NGO's.

This programme allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and succesfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.

The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.

Our students are truly international with representations from all parts of the world, which further enhances the learning experience. The programme is Sweden’s most popular MSc degree programme with the largest international application pool of students compared to all other master’s offered.

The programme is designed to increase your ability to solve complex problems and strengthen your decision-making skills. Teaching methods include case studies, seminars, presentations, team work, problem-solving exercises, and hands-on real-life business projects. The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.

Specialisation tracks

The programme is organised into two different tracks. When applying for the programme, you also select which track you are specialising in, depending on your ambitions and interests.

When applying to this programme you select one of two specialisation tracks: Strategies for Brands and International Markets (track 1), or the International Consumer Trends, Brands and Innovation (track 2).

Career prospects

Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.

The Lund University School of Economics and Management's close ties to the international business community and extensive network of corporate partners ensure practical relevance and gives your career a head start. Graduates have found employment at internationally leading businesses all over the world at, for example, SAS, L'Oreal and Ikea.

More information can be found at http://lusem.lu.se/study/masters/programmes/international-marketing-brand-management

Contact

Lund University School of Economics and Management, LUSEM
Tycho Brahes väg 1, 223 63 Lund
Box 7080, 220 07 Lund

Contact programme coordinator Martin Andersson: master [at] fek.lu.se

Entry requirements

Entry requirements

An undergraduate degree (BA/BSc) with at least 60 ECTS credits in business administration or the equivalent. English 6/English course B.

Selection criteria

Based on previous university/college studies and Statement of Purpose.

English language requirements

Most of Lund University’s programmes require English Level 6 (unless otherwise stated under "Entry requirements").  This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency - check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.

Country-specific requirements

Check if there are any country-specific eligibility rules for you to study Master's studies or Bachelor's studies in Sweden.

Apply

Important dates

Start Autumn semester 2017

Study period

Application

daytime Lund, full time 100%

In English

August 23, 2017 - June 3, 2018

Closed for applications

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.
 

Step 1: Apply online

  • Check you meet the entry requirements of the programme or course you are interested in
  • Start your application – go to www.universityadmissions.se where you create an account and select programmes/courses, during the application period
  • Rank your programme/course choices in order of preference and submit them before the application deadline
     

Step 2: Submit documents

  • Read about how to document your eligibility and how to submit your documents at www.universityadmissions.se. Follow any country-specific document rules for Master's studies or Bachelor's studies
  • Get all your documents ready: official transcripts and high school diploma (Bachelor's applicants), official transcripts and degree certificate or proof of expected graduation (Master's applicants), passport/ID and proof of English proficiency (all applicants)
  • Prepare programme-specific documents if stated on this page
  • Upload or send all required documents to University Admissions before the document deadline
  • Pay the application fee (if applicable) before the document deadline

*Note that the process if different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus +).
*If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme.

Programme-specific documents

In addition to the documents mentioned under Step 2, you must also submit a CV and a statement of purpose when you apply to this programme. For further instructions, see the School of Economics and Management website.

We do not require a GMAT or GRE score but a well-balanced score may strengthen your application to this particular programme. GMAT code, School of Economics and Management, Lund University: 8VR-PL-07. Lund University does not have a GRE code. You are welcome to send a certified copy of your GRE test result directly to University Admissions in Sweden.

 

WATCH: How to apply to a Master's programme

Tuition fees

Non-EU/EEA citizens

Full programme/course tuition fee: SEK 120 000

First payment: SEK 60 000

Convert currency

Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Read more about tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at www.universityadmissions.se. You pay one application fee regardless of how many programmes or courses you apply to.

Read more about paying the University Admissions in Sweden application fee and exemptions


*Note that there are no tuition or application fees for exchange students or PhD students, regardless of their nationality.

 

Scholarships & funding

Lund University Global Scholarship programme

The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.

Lund University Global Scholarship

 

Swedish Institute Scholarships

The Swedish Institute offers scholarships to international students applying for studies in Sweden at Bachelor's, Master's, PhD and post-doctoral levels.

Scholarship options at the Swedish Institute website

Country-specific scholarships and funding options

Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.

External scholarships

Information about scholarships from external organisations