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Teorier om servicemötet - en historisk beskrivning

På svenska

Author

Editor

  • Hervé Corvellec
  • Hans Lindquist

Summary, in Swedish

I kapitlet behandlas tre historiska och tre nutida ansatser till servicemötet. Ansatsernas respektive särdrag analyseras och problematiseras.

Publishing year

2005

Language

Swedish

Pages

11-31

Publication/Series

Multidisciplinära öppningar

Document type

Book chapter

Publisher

Liber

Topic

  • Social Sciences Interdisciplinary

Keywords

  • service encounter
  • nordic school of services
  • marketing management
  • relationship marketing
  • customer relationship management

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-91-47-07598-0