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Retorik som en metod att överbrygga gapet mellan teori och praktik i marknadsföringsutbildning

Author

  • Tomas Nilsson

Editor

  • Lars Holmstrand

Publishing year

2007

Language

Swedish

Pages

87-95

Publication/Series

Teori och praktik: tankar från forskningscirklar

Document type

Book chapter

Publisher

Växjö universitet

Topic

  • Social Sciences Interdisciplinary

Keywords

  • Retorik
  • marknadsföring
  • utbildning

Status

Published

ISBN/ISSN/Other

  • ISSN: 1650-6588