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Study of the Key Success Factors in Early Stages of Innovation at a Global Scale

Studie av framgångsfaktorer i tidiga faser av global innovation

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Author

  • Viridiana Pineda Casique

Summary, in English

Global scale innovation is a new topic that is continuously gaining importance among companies, moreover multinational ones. The main aspects related to innovation in general were studied as well as the most important aspect of culture and cultural differences. Many theories related to the global consumer studies were reviewed. A qualitative study was performed in order to gain more knowledge about the success factors of global innovation; a business case of PepsiCo international was executed. Semi-structured interviews of individuals involved in global scale innovation were completed. The results and analysis had an outcome of seven success factors of innovation in a sequence, and are linked between them. The purpose of the study was achieved as there was a contribution to the topic and some key success factors were identified.

Publishing year

2013

Language

English

Document type

Student publication for Master's degree (two years)

Topic

  • Social Sciences

Keywords

  • Global innovation
  • culture
  • cross-cultural collaboration
  • global consumers

Supervisor

  • Andreas Larsson

ISBN/ISSN/Other

  • ISBN: 978-91-7473-590-1