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What does it all mean? Summing up a research project

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Author

Editor

  • Steve Burt
  • Ulf johansson
  • Åsa Thelander

Publishing year

2010

Language

English

Pages

237-246

Publication/Series

Consuming IKEA; Different perspectives on consumer images of a global retailer

Document type

Book chapter

Publisher

Lund Business Press

Topic

  • Communication Studies
  • Economics and Business

Keywords

  • retail
  • consumer image
  • international
  • conceptualisation
  • formation
  • methodology
  • image

Status

Published

ISBN/ISSN/Other

  • ISBN: 13-978-91-85113-42-2