Arguing for a license to operate: the case of the Swedish wind power industry
Author
Summary, in English
Abstract
Purpose – The purpose of this paper is to examine the way organizational actors argue to obtain a
license to operate for new ventures.
Design/methodology/approach – The design, which addresses the issue at the industry level,
consists of a case study of the ways in which power developers argue for the development of wind
energy in Sweden.
Findings – The study shows that wind power developers proffer a necessity-ability-acceptability
line of argument that relies not only on the convincing character of claims grounded in premises, but
also on the persuasive character of values, knowledge and opinion likely to win the adherence of
the audience.
Research limitations/implications – From a theoretical perspective, this is an illustration of the
relevance of bridging the divide between argumentation theories in tune with formal or informal logic
and those oriented toward rhetoric and the social practice of communication.
Practical implications – More practically, the paper suggests that in order to obtain a license to
operate, managers need to combine and balance in their practice of argumentation a logical approach
to factual knowledge with a situational sense for the rhetoric favored by the audience.
Originality/value – This study emphasizes the key role played by argumentation in corporate
communication.
Purpose – The purpose of this paper is to examine the way organizational actors argue to obtain a
license to operate for new ventures.
Design/methodology/approach – The design, which addresses the issue at the industry level,
consists of a case study of the ways in which power developers argue for the development of wind
energy in Sweden.
Findings – The study shows that wind power developers proffer a necessity-ability-acceptability
line of argument that relies not only on the convincing character of claims grounded in premises, but
also on the persuasive character of values, knowledge and opinion likely to win the adherence of
the audience.
Research limitations/implications – From a theoretical perspective, this is an illustration of the
relevance of bridging the divide between argumentation theories in tune with formal or informal logic
and those oriented toward rhetoric and the social practice of communication.
Practical implications – More practically, the paper suggests that in order to obtain a license to
operate, managers need to combine and balance in their practice of argumentation a logical approach
to factual knowledge with a situational sense for the rhetoric favored by the audience.
Originality/value – This study emphasizes the key role played by argumentation in corporate
communication.
Department/s
Publishing year
2007
Language
English
Pages
129-144
Publication/Series
Corporate Communications
Volume
12
Issue
2
Full text
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Document type
Journal article
Publisher
Emerald Group Publishing Limited
Topic
- Social Sciences Interdisciplinary
Keywords
- wind power
- licensing
- corporate ventures
- Sweden
Status
Published
ISBN/ISSN/Other
- ISSN: 1356-3289