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Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry

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Author

  • Kayhan Tajeddini
  • Myfanwy Trueman

Summary, in English

Research into innovativeness and customer orientation in the service industry is burgeoning, yet our understanding of the antecedents and consequences of both activities in hospitality management remain unclear. To address this problem we investigate the link between corporate culture, indicators of innovativeness and business performance in the Swiss hotel industry, because the Swiss have a proclivity toward innovation as well as a long established record in hospitality management. Data were generated from 96 businesses in the hotel industry and the results were analysed using structural equation modeling. They suggest that cultural dimensions are positively associated with customer orientation, innovativeness, and company performance. The implications of the findings are discussed along with limitations and future research directions.

Publishing year

2012

Language

English

Pages

1119-1129

Publication/Series

International Journal of Hospitality Management

Volume

31

Issue

4

Document type

Journal article

Publisher

Elsevier, Elsevier

Topic

  • Business Administration

Keywords

  • Cultural dimensions
  • Customer orientation
  • Innovativeness
  • Hospitality industry

Status

Published

ISBN/ISSN/Other

  • ISSN: 1873-4693