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From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010

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Author

Publishing year

2012

Language

English

Pages

1-4

Document type

Conference paper: abstract

Topic

  • Communication Studies

Keywords

  • communication profession
  • institutionalization theory
  • strategic communication
  • job advertisements
  • historical study

Conference name

Euprera Annual Congress 2012

Conference date

2012-09-20 - 2012-09-22

Conference place

Istanbul, Turkey

Status

Published