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IKEA's image in three countries

På svenska

Author

Editor

  • Steve burt
  • Ulf Johansson
  • Åsa Thelander

Publishing year

2010

Language

English

Pages

111-130

Publication/Series

Consuming IKEA; different perspectives on consumer images of a global retailer

Document type

Book chapter

Publisher

Lund Business Press

Topic

  • Communication Studies
  • Economics and Business

Keywords

  • image
  • Britain
  • press
  • Sweden
  • retail

Status

Published

ISBN/ISSN/Other

  • ISBN: 13- 978-91-85113-42-2