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Corporate Entrepreneurship in Switzerland: Evidence From a Case Study of Swiss Watch Manufacturers

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Author

  • Kayhan Tajeddini
  • Stephan Mueller

Summary, in English

The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry.

Publishing year

2012

Language

English

Pages

355-372

Publication/Series

International Entrepreneurship and Management Journal

Volume

8

Issue

3

Document type

Journal article

Publisher

Springer, Springer

Topic

  • Business Administration

Keywords

  • Corporate entrepreneurship – Entrepreneurial orientation – Qualitative research – Case study – Swiss watch industry

Status

Published

ISBN/ISSN/Other

  • ISSN: 1554-7191