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Gränsöverskridande antimode : subversivt mode och subkulturella stilikoner som inspirationskälla i samtida mainstreammode

Cross-boundary Antifashion : Subversive fashion and subcultural styleicons as a source of inspiration within contemporary mainstream fashion

På svenska

Author

  • Zandra Waldestam

Summary, in Swedish

”Cross-boundary Antifashion - Subversive fashion and subcultural styleicons as a source of inspiration within contemporary mainstream fashion” is a bachelor thesis themed, as the name suggests, on how subversive fashion is diffused to a mainstream context. The main purpose of this thesis is to contribute to the current discourse and earlier studies of subcultural fashion by filling a gap of knowledge in which the counter-effects and cross-boundary aspects of mainstream and antifashion often have been neglected. The empirical material used in this study consists of photographs, fashion-editorials and fashion-journalistic articles. These have been obtained through digital and printed sources. The material is studied qualitatively through a literary analysis, visual analyses and a summarization, the analyses take their point of departure from social antrophrological and sociological theorists Dick Hebdige, Erving Goffman, Thorstein Veblen and Georg Simmel and fashion theorist Jenny Lantz. The theorethical framework is also connected to earlier reasearch on antifashion and subcultures by fashion theorists Susan B. Kaiser and Prudence Black. Through this study it has been made clear that styleicons may function as ambassadors for subcultural fashion in a mainstream context by legitimating the subcultural expressions of style. When entering a mainstream context the subcultural style is modified and adapted to suit the mainstream taste and ideals which means that the original symbolic meanings and expressions of a subcultural style are changed.

Publishing year

2015

Language

Swedish

Document type

Student publication for Bachelor's degree

Topic

  • Cultural Sciences

Keywords

  • Patti Smith
  • Alexa Chung
  • trendsetter
  • identity
  • role
  • distinction
  • style icon
  • fashion
  • mainstream
  • subculture
  • Antifashion

Supervisor

  • Peter Bengtsen (Assistant Professor)