Strategic Communication - Master of Science programme

The Master of Science in Strategic Communication equips you with concepts and skills to successfully operate and work strategically with communication in all types of organisations in a global context. You will gain an understanding of strategic communication and the closely related fields of organisational communication, public relations and brand communication. 

This programme stands out in several ways compared to other similar programmes: 

1. Holistic Approach: This programme emphasises a holistic approach to communication from an interdisciplinary perspective, that includes the management, planning and implementation of communication processes in relation to different stakeholders. It focuses on private, public and non-profit organisations as well broader societal perspectives. 
2. Elective Flexibility: You have the option to choose elective courses, an internship course, or exchange studies at an international university. This provides you with the flexibility to tailor your education to your interests and career goals.  
3. International Opportunities: Lund University has strong international connections, allowing you to apply for exchange studies at partner universities worldwide as well as taking part in global networks. This exposure is a significant advantage for you who are planning to work in international environments.

The programme develops both a theoretical and practical understanding of strategic communication. Research and education are closely linked as all teachers are educated to a PhD level and are actively engaged in research.  

The programme includes lectures, seminars, and hands-on projects. Group assignments and presentations are a common way of learning in this programme, allowing you to develop supplementary skills such as teamworking, which are attractive on the job market.  

Working in international classes with fellow students from all over the world, you acquire cross-cultural competence and build networks important for a strategic communication professional. 

Opportunities to collaborate with industry are offered through close connections with leading practitioners, for example through guest lectures and case studies. In the third semester, you can tailor your studies with elective courses, internships, or an exchange semester. 

The programme gives you a solid theoretical knowledge, applied research methods, as well as skills pertaining to a range of current areas and challenges.  

Campus Helsingborg: a modern study environment close to the sea

Campus Helsingborg is located in central Helsingborg, just a few minutes from the train station and the sea. The campus area is located in a former factory building from 1891, which once belonged to Tretorn. The building has retained its industrial character, which has been integrated with modern premises adapted for lectures, group work, and a quiet study environment.

On campus, you will find a library, plenty of study spaces, and several places to have lunch or a coffee break. The building has several student kitchens where you can heat up your lunch box and eat together with others. The building also houses study and career guidance services and other student support functions.

Campus Helsingborg is part of Lund University but has its own campus life and its own student unions and associations. Different faculties and programs come together under one roof here. You will have close contact with both teachers and fellow students, while also being close to city life in Helsingborg.

On completion of the programme, our graduates have the necessary skills for a career in communication as well as for research.  

Graduates from this programme are well-prepared for careers in various communication roles, including public relations, brand communication, and organisational communication. The programme's emphasis on strategic knowledge aligns with recent industry trends, making graduates competitive in the job market. The graduates are working within the private, public and the non-profit sector in an international context.   

The graduates are working as communication officers, strategists, managers, consultants, coordinators and marketers. They have for example titles such as:

• Communication strategist
• PR consultant, Marketing and communication specialist
• Communications advisor
• Marketing and communications manager
• Business development communication consultant
• Communications project manager 
• Communication coordinator

The programme also prepares you with the necessary skills to apply and conduct PhD studies. Former graduates are currently pursuing their studies while others have successfully already obtained their PhD degrees.  

Prerequisites

A Bachelor’s degree in Social Sciences, Humanities or Economics and Management including 90 credits in strategic communication, media and communication studies, journalism, marketing, organizations studies or the equivalent. English course 6 (advanced proficiency)

Selection criteria

The applicants estimated capacity to complete the programme is the primary criterion for selection. Students are selected on the basis of their previous study results (grades on courses and Bachelor’s degree essay), proficiency in English and letter of intent.

Tuition fees for non-EU/EEA citizens

Citizens of countries outside:

• The European Union (EU)
• The European Economic Area (EEA) and
• Switzerland

are required to pay tuition fees. You pay an instalment of the tuition fee in advance of each
semester.

Tuition fees, payments and exemptions

Full programme/course tuition fee: SEK 270,000
First payment: SEK 67,500

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Note that you may also need to pay an application fee, or provide proof of exemption.

Application fee

No tuition fees for citizens of the EU, EEA and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Lund University Global Scholarship Programme

The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.

Lund University Global Scholarship

African Research Universities Alliance (ARUA) Scholarship

Within the framework of the Lund University Global Scholarship programme, the University also offers the African Research Universities Alliance (ARUA) Scholarship targeted at top academic students from selected African research universities. 

ARUA Scholarship

Swedish Institute Scholarship: Global professionals

The Swedish Institute offers scholarships to international students from certain countries who are applying for select Master's programmes in Sweden. 

Scholarship information on the Swedish Institute website 

Country-specific scholarships and funding options

Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University. Most agreements are intended for Master’s applicants, although certain opportunities may also be available to Bachelor’s students.

Country-specific scholarships

External scholarships

In addition to scholarships offered by Lund University or through its partner agreements, there are external opportunities. On the page below, you’ll find examples of organisations that may provide financial support for international students from specific countries. 

External scholarships