Programme structure

Below you can find details about the content of the programme.

Service Management 44%

Retailing and Consumption 44%

Elective courses 12%

Service Management 44%

Retailing and Consumption 44%

Elective courses 12%

Outline

The Master’s Programme in Service Management comprises 120 credits. Approximately half of the courses are shared with other Service Management students, while the other half is dedicated to your chosen specialisation. At the start of year two, you will have half a semester of elective courses or the possibility to study abroad the whole semester.

Specialisations courses

The specialisation courses cover issues such as:

the digitalisation of retail marketing
strategic and critical issues in retail and place development
how to conduct social media marketing
how to understand consumers and consumption.

Course overview

Year 1

In the first year, you will be introduced to service management and your chosen specialisation, followed by social science courses, and concluding with another specialisation course.

Name	Type	Semester	Credits
Introduction to Service Management	Compulsory	1	7.5
Introduction to Retail	Compulsory	1	7.5
Organization and Management in a Service Context	Compulsory	1	7.5
Theory of Social Sciences	Compulsory	1	7.5
Methods in Social Sciences	Compulsory	2	15
Digitalizing Stores	Compulsory	2	7.5
Retail Development and Places	Compulsory	2	7.5

Year 2

In the third semester, you can choose elective courses to tailor your education to your interests. You then finish with your last specialisation course before entering the last term and start to work on your master’s thesis.

Name	Type	Semester	Credits
Elective courses or studies abroad	—	3	15
Social Media Marketing	Compulsory	3	7.5
Consumer Culture	Compulsory	3	7.5
Service Management: Master´s (Two Years) Thesis	Compulsory	4	30

Programme syllabus

The syllabus provides an overview of the programme. It outlines the admission requirements, lists the courses included, and explains which degree the studies lead to.

Syllabus (PDF, new tab)