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Marketing

Lund University School of Economics and Management, LUSEM / Department of Business Administration
Website: https://fek.lu.se/en/research/marketing

Visiting address: Scheelevägen 15 B (Ideon Science park, Alfa 1), 22363 Lund

Marketing's profile in Lund University Research portal

Description

Marketing can be defined as an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our research undertaken in marketing emphasises all these elements of marketing, with a focus on branding, consumption, retail, multi-and omnichannel, and internationalisation. The strength of the research conducted by the marketing group lies in our ability to approach these areas from a variety of perspectives. We work from cultural as well as managerial viewpoints, examine consumer markets as well as business markets, and investigate using qualitative as well as quantitative methods. We are strong both in terms of academic and practical relevance, teaching as well as research. In all areas of investigation, we prioritise research into sustainability and digitalisation.

Staff

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  • Linda Hollebeek

    Visiting professor

    linda [dot] hollebeek [at] fek [dot] lu [dot] se

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  • Marcus Klasson

    Research student

    marcus [dot] klasson [at] fek [dot] lu [dot] se

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  • Frans Melin

    Senior lecturer

    frans [dot] melin [at] fek [dot] lu [dot] se

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  • Magnus Nilsson

    Senior lecturer, Associate professor

    magnus [dot] nilsson [at] fek [dot] lu [dot] se

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  • Sofia Ulver

    Senior lecturer, Associate professor

    sofia [dot] ulver [at] fek [dot] lu [dot] se

  • Mats Urde

    Senior lecturer, Associate professor

    mats [dot] urde [at] fek [dot] lu [dot] se

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