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Being a student ambassador abroad

When you are abroad in connection with your studies at Lund University, you are an important representative of the University. As a student ambassador, you are one of the main bearers of our public image, both to the host organisation and to prospective students.

Student ambassadors talking to prospective students at a fair. Photo.
As a student ambassador, you can help to raise interest in Sweden and the University.

Lund University is ranked 62nd in the 2024 Times Higher Education (THE) Most International Universities in the World Rankings. Our high ranking is partly due to the large number of international exchange and degree students who choose to study here each year. And the more international students who come here, the more Lund students get the chance to go abroad during their studies.

This is where you have an important role to play. As a student ambassador, you will help us attract international students to study with us and maintain good relations with our partner universities around the world.

Find out more about the role of a student ambassador below, including tips on materials you can use:

Contact information

International Desk
studentreception [at] lu [dot] se (studentreception[at]lu[dot]se)
+46 (0)46 222 01 00

Visiting address:
Stora Algatan 4, Lund

The role of student ambassador abroad

If you have the opportunity to go abroad during your studies, we expect you to spread the word about:

  • Lund University
  • the subjects you are studying here
  • student life in Lund and/or on your campus
  • Sweden as a place to live and study.

This is of particular interest if you meet prospective international students and colleagues from our partner universities during your stay abroad.

There are many opportunities to talk about Lund University and Sweden, for example:

  • informal talks
  • study abroad fairs – events organised by your host university for its students 
  • fairs in your area where Lund University participates and meets prospective international students
  • pre-departure events where Lund University representatives meet newly admitted international students on their way to Lund
  • alumni events organised by Lund University, the Swedish Institute, embassies, consulates or chambers of commerce abroad.

If Lund University, your host organisation or any of the other parties mentioned above need your help in any way, you will receive a request from them. If you receive such a request, you should inform your coordinator at Lund University.

By participating you will gain valuable experience in both marketing and recruitment. You will also have the opportunity to develop your communication and presentation skills.

Johan, one of our international marketing managers, talks about being a student ambassador on an exchange.


Being a student ambassador abroad is both fun and enriching, but it also requires some preparation on your part.  

Below you will find presentation materials in the form of videos, PowerPoints, posters, etc. that can be useful in different situations and contexts.

When you are abroad, you are likely to be asked questions about Lund University and Sweden. It is therefore a good idea to memorise some key messages and facts. Choose a few to focus on. See the following pages:

Download the PowerPoint presentation 'Why Sweden and Lund University' (25.6 MB)

You can adapt the presentation to your needs and, for example, remove slides if you don't have much time. There are also accompanying comments to the slides to help you with your presentation. 

Before you start, ask yourself the following questions: 

  • Who is the audience? (usually fellow students at your host university)
  • How much time do I have for the presentation?

Below are some links that are very useful to share with those who are interested.

See the following pages about studies and course offerings:

For those who are particularly interested, we recommend our virtual, interactive 360-degree campus tour and our 'Connect with current students' page, where prospective students can chat with current international students at Lund University:

The brochure and poster below are also available for download:

The following videos are good from a marketing perspective. Watch them yourself, share them with those who are interested, or use them instead of giving a presentation.

Why study at Lund University? An international student explains

Length: 4 minutes
Audience: students

Lund University in 2 minutes

Length: 2 minutes
Audience: mixed

Studying in Sweden

Length: 1.5 minutes
This video is suitable for use with the above videos.

It is common for foreign universities to organise special fairs for their students about study abroad opportunities. At such fairs, the university usually asks exchange students to represent their home university.

If you receive a request from your host university, we ask that you agree to participate.

Preparing for the fair

Email us at studentreception [at] lu [dot] se (studentreception[at]lu[dot]se) well in advance of the fair and we will send you information materials – such as brochures, posters and bookmarks – that you can use. The amount of advance planning required may vary depending on which part of the world you are in. 

You can also download and print our poster for use at a fair:

First choice for international students (PDF 6.3 MB, new tab)

Also contact the international coordinator at your home department/faculty and let them know that you will be representing Lund University at a fair. Ask the coordinator:

  • if there is anything special you should mention to visitors at the fair about your programme or subject area, special opportunities, etc.
  • about the type of agreement Lund University has with your host university (so that you know in which subject areas Lund University can receive incoming exchange students).

Contact the international coordinator at your faculty

Read brochures and information material before the fair so that you are familiar with current facts about Sweden, Lund University and what Lund University has to offer international students.

During the fair

Be proactive and make contact with students visiting the fair and ask them if they know about Lund University. Talk about some of the key facts that you think will be of interest to them.

Relevant pages for interested students

If you meet students who are interested in exchange studies, you can refer them to the 'Exchange studies' page. It includes information on how to apply and what courses are available for exchange students: 

Exchange studies

If students are interested in studying a full Bachelor's or Master's programme at Lund (not exchange studies), you can refer them to this page instead:

Bachelor's and Master's studies

You can also refer them to these general pages on studying at Lund University:

Study at Lund University (reasons to choose Lund University)

What can I study? (overview of all study opportunities)

Take a photo and send it to us!

Take a photo of yourself when you are at the fair and send it to External Relations at Lund University (ida [dot] thelander [at] er [dot] lu [dot] se (da[dot]thelander[at]er[dot]lu[dot]se)). We would very much like to use the photo in our web communications to encourage more students to take on an active role as exchange ambassadors.

After the fair

Send a feedback email about the fair to studentreception [at] lu [dot] se (studentreception[at]lu[dot]se) and the coordinator at your home department/faculty.

For more information, or if you get any questions you can’t answer, please refer students to the International Desk: studentreception [at] lu [dot] se (studentreception[at]lu[dot]se).

Remember what is most important!

Although the presentation materials are very useful in many situations, the sheer volume of material may feel a little overwhelming. Remember, you don't have to learn it all!

And always remember what is most important – to be yourself and share your personal experiences and stories about Lund University. No amount of information or inspiration in the world can replace that.

Good luck on your journey!