Statistics: Business Analytics

Business analytics is about using data to make smart, evidence-based decisions. This course is ideal if you have basic knowledge of statistics and want to learn practical methods for analysing data. You’ll gain tools to understand and apply data mining and business analytics in strategic decision-making.

The course focuses on how to build and use models to analyse large datasets. You’ll learn methods such as exploratory data analysis, visualisation, classification, prediction and clustering. We begin with data visualisation to help uncover patterns, then move on to regression models and hypothesis testing using real-world examples. Later, you’ll explore advanced techniques like discriminant analysis and clustering methods. You’ll work with different types of data – including categorical data, time series and networks – and learn the basics of building suitable models. All analysis is carried out using the statistical software R.

You will have lectures and practical computer-based exercises using real-life datasets. The assessment is based on quizzes, written assignments and a final exam.

After completing the course, you’ll have practical skills in business analytics and data mining – highly valued in fields such as market analysis, strategy, data science and consultancy. The course also provides a strong foundation for further studies in statistics, analytics or machine learning.

Prerequisites

General eligibility and knowledge corresponding to STAA41 Statistics: Basic course 1, 15 ECTS credits.

Selection criteria

Seats are allocated according to the following: The general average (GPA) of your higher secondary school leaving certificate: 34 %, The Swedish national university aptitude test: 34 %, number of previous ECTS at the application deadline (up to 165): 32 %.

Tuition fees for non-EU/EEA citizens

Citizens of countries outside:

• The European Union (EU)
• The European Economic Area (EEA) and
• Switzerland

are required to pay tuition fees. You pay an instalment of the tuition fee in advance of each
semester.

Tuition fees, payments and exemptions

Full programme/course tuition fee: SEK 16,250
First payment: SEK 16,250

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Note that you may also need to pay an application fee, or provide proof of exemption.

Application fee

No tuition fees for citizens of the EU, EEA and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.