International Marketing & Brand Management - Master's Programme (One Year)
Master's programme · 1 year · 60 credits
The Master’s programme in International Marketing and Brand Management prepares you for a career in marketing, strategy, brand and product management, sales and marketing research in organisations varying from multinational corporations to small and medium sized enterprises and NGO’s.
This programme allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.
The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.
Our students are truly international with representations from all parts of the world, which further enhances the learning experience. The programme is one of Sweden’s most popular MSc degree programmes.
The programme is designed to increase your ability to solve complex problems and strengthen your decision-making skills. Teaching methods include case studies, seminars, presentations, team work, problem-solving exercises, and hands-on real-life business projects. The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.
The initial fifteen weeks of the programme are organised into two tracks.
When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects.
In addition, you will be able to choose courses that will give you the type of specialisation that you prefer within the broader area of international marketing and brand management.
International Master Class
Students with exceptional study results during the first semester at this programme, may compete for seats at the International Master Class (IMC) programme. An International Master Class is a highly competitive opportunity to go on an exchange semester after finishing your Master’s studies at LUSEM.
Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.
The Lund University School of Economics and Management's close ties to the international business community and extensive network of corporate partners ensure practical relevance and gives your career a head start. Graduates have found employment at internationally leading businesses all over the world at, for example, SAS, L'Oreal and Ikea.
Open for applicationsApplication opportunities
This programme is open for applications from 16 October to 15 January.
Email: master [at] fek [dot] lu [dot] se
Requirements and selection
An undergraduate degree (BA/BSc) with at least 60 credits in business administration or the equivalent. English 6.
English language requirements
Most of Lund University’s programmes require English Level 6 (unless otherwise stated under 'Entry requirements'). This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency – check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.
Check if there are any country-specific eligibility rules for you to study Bachelor's or Master's studies in Sweden:
How to apply
Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.
Step 1: Apply online
- Check that you meet the entry requirements of the programme or course you are interested in (refer to the section above on this webpage).
- Start your application – go to the University Admissions in Sweden website where you create an account and select programmes/courses during the application period.
Visit the University Admissions in Sweden website
- Rank your programme/course choices in order of preference and submit them before the application deadline.
Step 2: Submit documents
- Read about how to document your eligibility and how to submit your documents at the University Admissions in Sweden website. Follow any country-specific document rules for Master's studies or Bachelor's studies
Country-specific requirements for Bachelor's studies – universityadmissions.se
Country-specific requirements for Master's studies – universityadmissions.se
- Get all your documents ready:
- official transcripts and high school diploma (Bachelor's applicants)
- official transcripts and degree certificate or proof that you are in the final year of your Bachelor's (Master's applicants)
- passport/ID (all applicants) and
- proof of English proficiency (all applicants).
- Prepare programme-specific documents if stated in the next paragraph on this webpage.
- Upload or send all required documents to University Admissions before the document deadline.
- Pay the application fee (if applicable – refer to the section below on this webpage) before the document deadline.
* Note that the process is different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus+).
* If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme. However, there may still be other documents you need to submit! See the link below.
* Svensk student?
Läs instruktionerna om att söka till ett internationellt masterprogram på lu.se
In addition to the documents mentioned under Step 2, you must also submit a CV and a statement of purpose when you apply to this programme. See the School of Economics and Management website for further instructions.
We do not require a GMAT or GRE score, but a well-balanced score may strengthen your application to this particular programme. GMAT code, School of Economics and Management, Lund University: 8VR-PL-07. Lund University does not have a GRE code. You are welcome to submit a certified copy of your GRE test result directly to University Admissions in Sweden.
Full programme/course tuition fee: SEK 135 000
First payment: SEK 67 500
Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.
EU/EEA citizens and Switzerland
There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.
If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 when you apply at the University Admissions in Sweden website. You pay one application fee regardless of how many programmes or courses you apply to.
- Paying your application fee – universityadmissions.se
- Exemptions from paying the application fee – universityadmissions.se
- Convert currency – xe.com
*Note that there are no tuition or application fees for exchange students or doctoral/PhD students, regardless of their nationality.
Scholarships & funding
Lund University Global Scholarship programme
The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.
Swedish Institute Scholarships
The Swedish Institute offers scholarships to international students applying for studies in Sweden at Master's level.
Country-specific scholarships and funding options
Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.