Service Management, Culture and Creativity Management - Master of Science programme

Master's programme · 2 years · 120 credits

Three students talking to each other


The Master's Programme in Service Management is a unique opportunity for those seeking a management programme at an advanced level with a strong link to research. The programme combines in-depth subject knowledge of the services sectors with an understanding of the specific organisational and managerial needs of service activities. When applying to the Master's Programme in Service Management, you choose one of five different specialisations: Culture and Creativity Management, Retail, Supply Chain Management, Sustainable Service Management or Tourism. We have a mix of students from all around the world.

Culture and Creativity Management

More diversified demands on managers and professionals within the cultural, creative and non-profit sectors due to technical, economic and social changes call for qualified training in management and development of services, ventures and organisations. You will get a profound understanding of the specific conditions and production processes of the sectors. You will study and analyse theories and case studies from the sectors related to issues like governance, leadership, organising, entrepreneurship and service development.

Course details:

Introduction to Service Management (7.5), Introduction to Culture and Creativity Management(7.5), Managing Service Organisations (7.5), Theory of Social Science (7.5), Methods in Social Sciences (15), Service Development, Innovation and Entrepreneurship (15), elective course(s) (15), Management, Organisation and Control(15), Master’s thesis (30).

Career prospects

A Master’s in Service Management is for those who seek a career in or already work within the cultural, creative or non-profit sector and look to improve their entrepreneurial and managerial skills, or gain more profound knowledge of the specific governance and dynamics of these sectors. Graduates will be able to work as managers, analysts, consultants or researchers in the cultural, creative, non-profit sectors, or in other parts of the service sector.

More information

Read about the other four specialisations:

More information can be found at


Watch on YouTube: Short slide show about the Master's in Service Management

Open for applications

Application opportunities

This programme is open for applications from 16 October to 15 January.


Study guidance: Britta Persson, master [at] ism [dot] lu [dot] se

Programme coordinator: Su Mi Dahlgaard-Park, su_mi [dot] dahlgaard-park [at] ism [dot] lu [dot] se

Requirements and selection

Entry requirements

A first-cycle degree amounting to at least 180 credits or the equivalent, including at least 90 credits in Social Sciences, Business Administration, or the equivalent. For admission to the specialisation Culture and Creativity Management, students with a first-cycle degree amounting to 180 credits, including at least 90 credits in Cultural Sciences or the equivalent are also eligible. English 6/English course B

Selection criteria

based on previous study results (grades on courses and the Bachelor s degree project) and a statement of purpose.

English language requirements

Most of Lund University’s programmes require English Level 6 (unless otherwise stated under 'Entry requirements'). This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency – check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.

Country-specific requirements

Check if there are any country-specific eligibility rules for you to study Master's studies or Bachelor's studies in Sweden.


Start Autumn Semester 2021

daytime Helsingborg, full time 100%

In English

Study period

30 August 2021 - 4 June 2023


Last application date 2021-01-15

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.

Step 1: Apply online

  • Check that you meet the entry requirements of the programme or course you are interested in (refer to the section above on this webpage).
  • Start your application – go to where you create an account and select programmes/courses, during the application period.
  • Rank your programme/course choices in order of preference and submit them before the application deadline.

Step 2: Submit documents

  • Read about how to document your eligibility and how to submit your documents at Follow any country-specific document rules for Master's studies or Bachelor's studies.
  • Get all your documents ready: official transcripts and high school diploma (Bachelor's applicants), official transcripts and degree certificate or proof of expected graduation (Master's applicants), passport/ID and proof of English proficiency (all applicants).
  • Prepare programme-specific documents if stated in the adjacent column on this webpage.
  • Upload or send all required documents to University Admissions before the document deadline.
  • Pay the application fee (if applicable – refer to the section below on this webpage) before the document deadline.

*Note that the process is different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus +).
*If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme. However, there may still be other documents you need to submit! See the link below. 

*Svensk student? Läs instruktionerna om att söka till ett internationellt masterprogram på

Programme-specific documents

In addition to the documents mentioned under Step 2, you must also submit a statement of purpose when you apply for this programme.

Watch on YouTube: How to apply for a Master's programme 

Tuition fees

Non-EU/EEA citizens

Full programme/course tuition fee: SEK 220 000

First payment: SEK 55 000

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Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Read more about tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at You pay one application fee regardless of how many programmes or courses you apply to.

Read more about paying the University Admissions in Sweden application fee and exemptions on the University Admissions website.

*Note that there are no tuition or application fees for exchange students or PhD students, regardless of their nationality.

Scholarships & funding

Lund University Global Scholarship programme

The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.

Lund University Global Scholarship

Swedish Institute Scholarships

The Swedish Institute offers scholarships to international students applying for studies in Sweden at Bachelor's, Master's, PhD and post-doctoral levels.

Scholarship options at the Swedish Institute website

Country-specific scholarships and funding options

Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.

External scholarships

Information about scholarships from external organisations