Service Management, Tourism - Master of Science programme
Master's programme · 2 years · 120 credits
The Master’s Programme in Service Management is a unique opportunity for those seeking a management programme at an advanced level with a strong link to research. The programme combines in-depth subject knowledge of the service sectors with an understanding of the specific organisational and managerial needs of service activities. When applying to the Master’s Programme in Service Management, you choose one of five specialisations: Culture and Creativity Management, Retail, Supply Chain Management, Sustainable Service Management or Tourism. We have a mix of students from all around the world.
The tourism industry is experiencing major changes and challenges. Committed individuals, who can develop, lead and transform service operations are needed more than ever. Tourism is studied from a multidisciplinary perspective combining elements of management, marketing, social sciences and humanities. You will gain deeper knowledge of destination development and marketing, value creation and innovation within tourism as well as project management.
Introduction to Service Management (7.5), Introduction to Tourism (7.5), Managing Service Organisations (7.5), Theory of Social Sciences (7.5), Methods in Social Sciences (15), Destination Development and Marketing (15), elective course(s) (15), Value Creation and Innovation in Tourism (15), Master’s thesis (30).
After graduation, you will be able to independently and strategically develop and manage service operations in the tourism industry. Graduates will be able to work as managers, analysts, consultants or researchers in the events, tourism, travel, transport and hotel industries.
Open for applicationsApplication opportunities
This programme is open for applications from 17 October to 16 January.
Chat with a student ambassador about this programme and student life at Lund University
Email: malin [dot] zillinger [at] ism [dot] lu [dot] se
Email: master [at] ism [dot] lu [dot] se
Requirements and selection
To be eligible for the programme the aplicant must have the equivalent of a Swedish Bachelor’s degree with a major (i.e. at least 90 ECTS credits) within one of the following areas: Social Sciences, Business Administration or equivalent.
Oral and written proficiency in English equivalent to English 6/B from Swedish upper secondary school is a requirement. International qualifications will be assessed in accordance with national guidelines.
English language requirements
Most of Lund University’s programmes require English Level 6 (unless otherwise stated under 'Entry requirements'). This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency – check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.
Check if there are any country-specific eligibility rules for you to study Bachelor's or Master's studies in Sweden:
How to apply
Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.
Step 1: Apply online
- Check that you meet the entry requirements of the programme or course you are interested in (refer to the section above on this webpage).
- Start your application – go to the University Admissions in Sweden website where you create an account and select programmes/courses during the application period.
Visit the University Admissions in Sweden website
- Rank your programme/course choices in order of preference and submit them before the application deadline.
Step 2: Submit documents
- Read about how to document your eligibility and how to submit your documents at the University Admissions in Sweden website. Follow any country-specific document rules for Master's studies or Bachelor's studies
Country-specific requirements for Bachelor's studies – universityadmissions.se
Country-specific requirements for Master's studies – universityadmissions.se
- Get all your documents ready:
- official transcripts and high school diploma (Bachelor's applicants)
- official transcripts and degree certificate or proof of expected graduation (Master's applicants)
- passport/ID (all applicants) and
- proof of English proficiency (all applicants).
- Prepare programme-specific documents if stated in the next paragraph on this webpage.
- Upload or send all required documents to University Admissions before the document deadline.
- Pay the application fee (if applicable – refer to the section below on this webpage) before the document deadline.
* Note that the process is different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus+).
* If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme. However, there may still be other documents you need to submit! See the link below.
* Svensk student?
Läs instruktionerna om att söka till ett internationellt masterprogram på lu.se
In addition to the documents mentioned under Step 2, you must also submit a statement of purpose, written in English, when you apply to this programme. Be sure that your complete name, the name of the Master's programme and your application number are visible on this document.
You should address the following questions in your statement of purpose:
- What are your reasons for applying to this programme? (max. 200 words)
- How can you contribute to the programme, and to learning with success? (max. 200 words)
- Describe how you became interested in issues that are related to your chosen specialisation (max. 200 words)
- What are your career ambitions after graduating from this programme? (max. 200 words)
Full programme/course tuition fee: SEK 220 000
First payment: SEK 55 000
Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.
EU/EEA citizens and Switzerland
There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.
If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 when you apply at the University Admissions in Sweden website. You pay one application fee regardless of how many programmes or courses you apply to.
- Paying your application fee – universityadmissions.se
- Exemptions from paying the application fee – universityadmissions.se
- Convert currency – xe.com
*Note that there are no tuition or application fees for exchange students or doctoral/PhD students, regardless of their nationality.
Scholarships & funding
Lund University Global Scholarship programme
The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.
Swedish Institute Scholarships
The Swedish Institute offers scholarships to international students applying for studies in Sweden at Master's level.
Country-specific scholarships and funding options
Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.