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East of Eden? : A Visual Analysis of Videos Advertising EU Enlargement

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Author

  • Jakob Kroon

Summary, in English

The essay performs a qualitative study on political advertising clips available online in the official multimedia library of DG Enlargement. The sample material consists of the three video clips that at the time of writing focus on South Eastern European candidate countries as well as recently joined EU member states. By using a visual semiotic method of analysis in conjunction with theories on Othering and Orientalism, the author has analyzed visual elements in the video clips in order to determine whether Eastern European countries are portrayed as equal to Western European countries or not. The results show that Eastern Europe is not portrayed as fully equal to Western Europe in these videos.

Department/s

Publishing year

2013

Language

English

Document type

Student publication for Bachelor's degree

Topic

  • Social Sciences
  • Law and Political Science

Keywords

  • EU
  • Enlargement
  • political advertising
  • visual analysis
  • semiotics

Supervisor

  • Anamaria Dutceac Segesten (Biträdande Lektor)