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Students studying in the cafeteria at Campus Helsingborg Lund University

Strategic Communication - Master of Science programme

Master's programme2 years120 credits

Would you like to improve your ability to solve complex questions and take decisions relating to an organisation’s brand, image and reputation?  Do you possess communication skills as well as management abilities and want to develop them further? Are you interested in a career in public relations, brand communication or internal communication? Do you want to become a strategic communication manager?

If your answer is “yes”, the Master of Science Programme in Strategic Communication is the programme for you!

Lund University’s Master of Science in Strategic Communication aims to develop independent, critical and creative communication strategists with the will and determination to work and succeed on the highest management levels.

Teaching is characterized by a mixture of lectures, case study work in Groups, and theoretical study and discussion in seminars. The courses are challenging and develop students from a number of different perspectives. Some are highly demanding from theoretical point of view, others are challenging from a practical point of view. In many courses, students work in teams solving complex projects and presenting the results to different stakeholders. The programme is distinguished by a strong base in international research in Strategic Communication as well as close links to industry players in business and society. Learning is enriched by guest lecturers from academia and practice.

In addition to the core subjects, you will also work with themes such as Corporate Social Responsibility (CSR), change management, crisis communication etc.

In the third semester, students have three option. 1) Students can read elective courses in Strategic Communication at Lund University. 2) Students can do a placement in a private, public or governmental organization or NGO. 3) The students can apply for exchange studies at one of Lund University's partner universities around the globe.

After completing the Master's Programme, students acquire the degree Master of Science in Strategic Communication (120 credits). The programme prepares for an academic career and qualifies for application to a PhD programme.

More information can be found at

Entry requirements

Entry requirements

A Bachelor´s degree in Social Sciences, Humanities or Economics and Management including 90 credits in Strategic Communication, Media and Communication studies, Journalism, Marketing, Organizations Studies or equivalent. English 6/English course B

Selection criteria

The applicant's estimated capacity to complete the programme is the major overall criterion for selection. Students are selected according to previous study results (grades on courses and degree project in the BA degree), proficiency in English and a letter of intent.

English language requirements

Most of Lund University’s programmes require English Level 6 (unless otherwise stated under "Entry requirements"). This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency - check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.

Country-specific requirements

Check if there are any country-specific eligibility rules for you to study Master's studies or Bachelor's studies in Sweden.


Important dates

Start Autumn semester 2019

Study period


daytime Helsingborg, full time 100%

In English

September 2, 2019 - June 6, 2021

Closed for applications

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.

Step 1: Apply online

  • Check you meet the entry requirements of the programme or course you are interested in
  • Start your application – go to where you create an account and select programmes/courses, during the application period
  • Rank your programme/course choices in order of preference and submit them before the application deadline

Step 2: Submit documents

  • Read about how to document your eligibility and how to submit your documents at Follow any country-specific document rules for Master's studies or Bachelor's studies
  • Get all your documents ready: official transcripts and high school diploma (Bachelor's applicants), official transcripts and degree certificate or proof of expected graduation (Master's applicants), passport/ID and proof of English proficiency (all applicants)
  • Prepare programme-specific documents if stated on this page
  • Upload or send all required documents to University Admissions before the document deadline
  • Pay the application fee (if applicable) before the document deadline

*Note that the process if different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus +).
*If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme.

*Svensk student? Läs instruktionerna om att söka till ett internationellt masterprogram på

Programme-specific documents

In addition to the documents mentioned under Step 2, you must also submit a statement of purpose when you apply for this programme. See the Department of Strategic Communication website for further instructions.


Watch on YouTube: How to apply for a Master's programme

Tuition fees

Non-EU/EEA citizens

Full programme/course tuition fee: SEK 200 000

First payment: SEK 50 000

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Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Read more about tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at You pay one application fee regardless of how many programmes or courses you apply to.

Read more about paying the University Admissions in Sweden application fee and exemptions

*Note that there are no tuition or application fees for exchange students or PhD students, regardless of their nationality.

Scholarships & funding

Lund University Global Scholarship programme

The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.

Lund University Global Scholarship

Swedish Institute Scholarships

The Swedish Institute offers scholarships to international students applying for studies in Sweden at Bachelor's, Master's, PhD and post-doctoral levels.

Scholarship options at the Swedish Institute website

Country-specific scholarships and funding options

Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.

External scholarships

Information about scholarships from external organisations