Strategic Communication - Master of Science programme
Master's programme · 2 years · 120 credits
The MSc in Strategic Communication is a two-year interdisciplinary Master’s programme. The programme provides theory, concepts and skills to operate and successfully work with communication in international environments. You will learn how communication is central for organisations of various kinds and how communication can be understood and used to achieve strategic goals and to ensure sustainable organisations. The programme is based on a holistic approach to communication, which means that communication directed to different stakeholders, different means of communication and for various purposes are included. The aim is to give in-depth knowledge about communication processes and how they are interrelated.
The programme provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations and brand communication.
In terms of professional roles, recent developments have shifted the focus from operational skills to more advanced strategic knowledge. Professionals need an in-depth understanding of strategic communication and its role in society.
The programme develops both a theoretical and practical understanding of strategic communication. Research and education are closely linked as all teachers are themselves educated to PhD level and are actively engaged in research. The programme promotes links with industry through close connections with leading practitioners, for example through guest lectures and case studies.
The programme is based on plenty of group assignments and presentations, allowing you to develop supplementary skills, which are attractive on the job market. Working in international classes with fellow students from all over the world, you acquire cross-cultural competence and build networks important for a strategic communication professional.
The programme offers students solid theoretical knowledge, applied research methods, as well as skills pertaining to a range of current areas and challenges. During the third semester of the programme, it is possible to choose from elective courses in strategic communication to further develop your profile, to choose an internship course, or to apply for an exchange semester at one of Lund University’s international partner universities.
On completion of the programme, our graduates have the necessary skills for a career in communication as well as for research.
Open for applicationsApplication opportunities
Phone: +46 42 35 66 59
Requirements and selection
To be admitted to the programme, students must have a Bachelor’s degree in Social Sciences, Humanities or Economics and Management including 90 credits in strategic communication, media and communication studies, journalism, marketing, organizations studies or the equivalent.
A good command of English language both spoken and written, equivalent to English 6/B (advanced) proficiency in the Swedish secondary system, is required. Equivalence assessments will be made according to national guidelines.
English language requirements
Most of Lund University’s programmes require English Level 6 (unless otherwise stated under 'Entry requirements'). This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency – check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.
How to apply
Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.
Step 1: Apply online
- Check that you meet the entry requirements of the programme or course you are interested in (refer to the section above on this webpage).
- Start your application – go to www.universityadmissions.se where you create an account and select programmes/courses, during the application period.
- Rank your programme/course choices in order of preference and submit them before the application deadline.
Step 2: Submit documents
- Read about how to document your eligibility and how to submit your documents at www.universityadmissions.se. Follow any country-specific document rules for Master's studies or Bachelor's studies.
- Get all your documents ready: official transcripts and high school diploma (Bachelor's applicants), official transcripts and degree certificate or proof of expected graduation (Master's applicants), passport/ID and proof of English proficiency (all applicants).
- Prepare programme-specific documents if stated in the adjacent column on this webpage.
- Upload or send all required documents to University Admissions before the document deadline.
- Pay the application fee (if applicable – refer to the section below on this webpage) before the document deadline.
*Note that the process is different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus +).
*If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme. However, there may still be other documents you need to submit! See the link below.
*Svensk student? Läs instruktionerna om att söka till ett internationellt masterprogram på lu.se
In addition to the documents mentioned under Step 2, you must also submit a statement of purpose (letter of intent) when you apply for this programme.
Full programme/course tuition fee: SEK 220 000
First payment: SEK 55 000
Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.
EU/EEA citizens and Switzerland
There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.
If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at www.universityadmissions.se. You pay one application fee regardless of how many programmes or courses you apply to.
Read more about paying the University Admissions in Sweden application fee and exemptions on the University Admissions website.
*Note that there are no tuition or application fees for exchange students or PhD students, regardless of their nationality.
Scholarships & funding
Lund University Global Scholarship programme
The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.
Swedish Institute Scholarships
The Swedish Institute offers scholarships to international students applying for studies in Sweden at Bachelor's, Master's, PhD and post-doctoral levels.
Country-specific scholarships and funding options
Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.
- Scholarships/funding for students from Indonesia, Mexico, Colombia, Russia and Chile, among other countries
- US student finance
- Canada student finance