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Strategic Communication - Master of Science programme

Master's programme · 2 years · 120 credits

A collage of pictures of students, books and buildings on campus


The MSc in Strategic Communication is a two-year interdisciplinary Master’s programme. The programme provides theory, concepts and skills to operate and successfully work with communication in international environments. You will learn how communication is central for organisations of various kinds and how communication can be understood and used to achieve strategic goals and to ensure sustainable organisations. The programme is based on a holistic approach to communication, which includes communication directed to different stakeholders and different means of communication for various purposes.

The programme provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations and brand communication.

The aim is to give in-depth knowledge about communication processes and how they are interrelated.

In terms of professional roles, recent developments have shifted the focus from operational skills to more advanced strategic knowledge. Professionals need an in-depth understanding of strategic communication and its role in society.

The programme develops both a theoretical and practical understanding of strategic communication. Research and education are closely linked as all teachers are themselves educated to PhD level and are actively engaged in research. The programme promotes links with industry through close connections with leading practitioners, for example through guest lectures and case studies.

The programme is based on plenty of group assignments and presentations, allowing you to develop supplementary skills, which are attractive on the job market. Working in international classes with fellow students from all over the world, you acquire cross-cultural competence and build networks important for a strategic communication professional.

The programme offers students solid theoretical knowledge, applied research methods, as well as skills pertaining to a range of current areas and challenges. During the third semester of the programme, it is possible to choose from elective courses in strategic communication to further develop your profile, to choose an internship course, or to apply for an exchange semester at one of Lund University’s international partner universities.

On completion of the programme, our graduates have the necessary skills for a career in communication as well as for research.

Closed for applications

Application opportunities


Master Coordinator

Frida Hessel

Phone: +46 42 35 66 59

Email: master [at] isk [dot] lu [dot] se

Requirements and selection

Entry requirements

To be admitted to the programme, students must have a Bachelor’s degree in Social Sciences, Humanities or Economics and Management including 90 credits in strategic communication, media and communication studies, journalism, marketing, organizations studies or the equivalent. 

A good command of English language both spoken and written, equivalent to English 6/B (advanced) proficiency in the Swedish secondary system, is required. Equivalence assessments will be made according to national guidelines.

Selection criteria

The applicants estimated capacity to complete the programme is the primary criterion for selection. Students are selected on the basis of their previous study results (grades on courses and Bachelor’s degree essay), proficiency in English and statement of purpose.

English language requirements

Most of Lund University’s programmes require English Level 6 (unless otherwise stated under 'Entry requirements'). This is the equivalent of an overall IELTS score of 6.5 or a TOEFL score of 90. There are several ways to prove your English language proficiency – check which proof is accepted at the University Admissions in Sweden website. All students must prove they meet English language requirements by the deadline, in order to be considered for admission.

How to prove your English proficiency –

Country-specific requirements

Check if there are any country-specific eligibility rules for you to study Bachelor's or Master's studies in Sweden:

Country-specific requirements for Bachelor's studies –

Country-specific requirements for Master's studies –


Start Autumn Semester 2024

Day-time Helsingborg, full time 100%

In English

Study period

2 September 2024 - 7 June 2026


Closed for applications

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods.

When to apply for studies

Step 1: Apply online

  • Check that you meet the entry requirements of the programme or course you are interested in (refer to the section above on this webpage).
  • Start your application – go to the University Admissions in Sweden website where you create an account and select programmes/courses during the application period.
    Visit the University Admissions in Sweden website
  • Rank your programme/course choices in order of preference and submit them before the application deadline.

Step 2: Submit documents

  • Read about how to document your eligibility and how to submit your documents at the University Admissions in Sweden website. Follow any country-specific document rules for Master's studies or Bachelor's studies
    Country-specific requirements for Bachelor's studies –
    Country-specific requirements for Master's studies –
  • Get all your documents ready:
    - official transcripts and high school diploma (Bachelor's applicants)
    - official transcripts and degree certificate or proof that you are in the final year of your Bachelor's (Master's applicants)
    - passport/ID (all applicants) and
    - proof of English proficiency (all applicants).
  • Prepare programme-specific documents if stated in the next paragraph on this webpage.
  • Upload or send all required documents to University Admissions before the document deadline.
  • Pay the application fee (if applicable – refer to the section below on this webpage) before the document deadline.

* Note that the process is different if you are applying as an exchange student or as a part of a cooperation programme (such as Erasmus+).
* If you have studied your entire Bachelor's programme in Sweden and all of your academic credits are in Ladok, you do not have to submit transcripts or your diploma when applying for a Master's programme. However, there may still be other documents you need to submit! See the link below. 

Svensk student? 
Läs instruktionerna om att söka till ett internationellt masterprogram på

Programme-specific documents

In addition to the documents mentioned under Step 2, you must also submit a statement of purpose (letter of intent) when you apply for this programme.

Further instructions on the Department of Strategic Communication website

Watch on YouTube: How to apply for a Master's programme 

Tuition fees

Non-EU/EEA citizens

Full programme/course tuition fee: SEK 250 000

First payment: SEK 62 500

Convert currency –

Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 when you apply at the University Admissions in Sweden website. You pay one application fee regardless of how many programmes or courses you apply to.

*Note that there are no tuition or application fees for exchange students or doctoral/PhD students, regardless of their nationality.

Scholarships & funding

Lund University Global Scholarship programme

The Lund University Global Scholarship programme is a merit-based and selective scholarship targeted at top academic students from countries outside the EU/EEA.

Lund University Global Scholarship

Swedish Institute Scholarships

The Swedish Institute offers scholarships to international students applying for studies in Sweden at Master's level.

Scholarship information on the Swedish Institute website

Country-specific scholarships and funding options

Lund University has agreements with scholarship organisations and funding bodies in different countries, which may allow applicants to apply for funding or scholarships in their home countries for their studies at Lund University.

External scholarships

Information about scholarships from external organisations

Testimonials about this Master's