Sarah Featherstone from the UK
“I studied my undergraduate International Business degree in The Netherlands. After completing my degree, I began working in the field of marketing, but I felt that I had the capacity and desire to know more in this increasingly diverse field, and that’s why I chose to study International Marketing and Brand Management in Lund.
Generally, there are 6–10 contact hours per course each week, which can involve either a lecture, guest lecture, seminar or a feedback session for individual or group work. Each course is usually assessed by completing an individual assignment, an exam and a group paper/project with the possibility for a presentation, but the structure and organisation of the course can vary. But it goes without saying that the workload is high, therefore being able to manage your time effectively is very important. The main emphasis of each course was largely on group-assignments, this is predominantly where students are able to get hands-on experience either divulging into an interesting research topic, or to tackle a company problem. In some courses, we had the ability to work with large international companies such as IKEA, and in others we worked with smaller, yet highly innovative companies. There is a good balance between professors who are more practically driven, with a large amount of experience working with companies, and professors who are more research orientated.
This year has been a fantastic opportunity to work with a diverse and interesting student group. Each person brings their own experience into the learning environment, which therefore means students are able to have a truly international understanding on a subject matter from one side of the globe, extending to the other. Upon graduation, I wish to enter the marketing profession in a product management capacity within the business-to-business healthcare industry. I aim to hold this position, as it will allow me to travel, and to work with diverse cultures and different professions. However, over the years, with more knowledge and experience, I aspire to manage and mentor my own team of marketing professionals, pursuing senior and executive management positions in internationally orientated companies. However, most important to me, is that I keep on learning.”