What Fanny says about the Master's in Service Management, Culture and Creativity Management

Fanny from Mexico

What is the best thing about your programme?

“What I like the most about the Master’s programme in Service Management is the community of professors and colleagues around me, as well as the reading list and seminars. I was looking forward to discussions concerning the service industry and how to lead projects with human relations as the main priority. The Master’s goes beyond the idea of selling a product; it highlights the importance of service and thus the crucial part that the human factor plays in the customer experience. I love that my colleagues are energetic, curious and driven to problematise the concepts of value creation, servicescapes, customers, and many other areas.” 

Why did you choose the specialisation Culture and Creativity Management?

“I have worked on cultural projects at my previous jobs. Many companies in the entertainment, art and cultural sectors are interested in offering experiences that enrich the artistic landscape in their cities and connect with the people who live in them. I want to bring efficient, conscientious cultural projects to fruition. I believe that the best way to achieve this is by fostering a deep understanding of people’s expectations and the ability to conceptualise, process feedback, and improve what we do in each iteration. I also want to understand what actions companies take to provide their employees with stability, motivation and energy.”

What do you think of the teaching style within the programme?

“I am very intrigued by it! We had a great introduction where we talked with professors and previous Master’s students about the deep learning method. It was a good way to highlight how the teaching style differs from that in other countries. 
Failure is as much part of the process as success, and you also learn to find motivation and inspiration on that journey. No one is going to check on you, but the professors are always available for support.”

What do you plan to do after your studies?

“After graduation, I plan to stay in Europe, apply for consultancy groups and work in the entertainment and publishing industry. I would also love to take part in projects that benefit the growth of cultural spaces in the Nordic countries and Mexico.”

What do you do in your spare time?

“I am a part-time graphic designer for Penguin Random House and I design content for their social media. I also work as a copy freelancer for companies in Mexico. In my ‘real’ spare time, I like to write on my website, do collages, watch old movies from Hollywood’s Golden Age, listen to crime podcasts, practise my Swedish and Danish and visit Denmark to spend some quality time with my boyfriend.”

What is it like to live in Sweden and what have you learnt from it so far?

“The most important thing to remember is that it is okay to feel inadequate, strange and anxious while studying and trying to live in a new country. At first, you might be struggling with the budget, language, or having to choose from the many possibilities around you. You might also feel like time is running too fast, but what is the point of feeling this way when Sweden is so beautiful, safe and full of people to talk to? Buy a book in Swedish and try to understand or translate some of its contents just for the sake of it. Say “Tack så mycket” at the supermarket or on the bus, and feel proud. Apply for your social security number, Swedish lessons and, if you can, for a Swedish ID card.”

Do you have any advice for students considering to study at Lund University or Campus Helsingborg?

“An international experience is one of the most stimulating adventures you will ever embark on. Studying a Master’s is all about your choices and desires. I am glad that I chose Lund University since it has proven to be a serious institution that has faith in the responsibility and potential of their students.

Lund and Helsingborg are cities that look forward to welcoming their students every year and you will feel that support. Join the University's Facebook groups and explore the events they organise. Prepare yourself for a lot of individual studying but do not be afraid to ask your peers and professors for help. Try to enjoy the rainy and dark weather – it is not as cold as in other parts of Sweden – and the windy nights. Investigate the different Master’s programmes, your plans for the future and the Swedish culture, and be aware of the possibility of cultural shock. Other than that, Lund is always waiting for you!”