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Deutsche Werbungsanrede - Siezen, Duzen oder die beide

På svenska

Author

  • Jonathan Gradén

Summary, in English

Through an empirical investigation, this paper looks into how German pronouns are used in different commercials targeted at different groups of the population. The results differ significantly from the last such investigation carried out in 1978.

Department/s

Publishing year

2015

Language

German

Document type

Student publication for Bachelor's degree

Topic

  • Languages and Literatures

Keywords

  • German
  • commercials
  • Römer
  • Pronouns
  • Pronomen
  • Werbung
  • Reklam

Supervisor

  • Mikael Nystrand