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Understanding price premium for grocery products: a conceptual model of customer-based brand equity

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Author

Publishing year

2007

Language

English

Pages

401-414

Publication/Series

Journal of Product & Brand Management

Volume

16

Issue

6

Document type

Journal article

Publisher

Emerald Group Publishing Limited

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISSN: 1061-0421