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Ethnography in the Marketplace

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Author

Summary, in English

What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.



In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?

Publishing year

2009

Language

English

Pages

31-49

Publication/Series

Culture Unbound. Journal of Current Cultural Research

Volume

2009

Issue

1

Document type

Journal article

Publisher

Linköping University Electronic Press

Topic

  • Cultural Studies

Keywords

  • applied research
  • cultural analysis
  • ethnography
  • consumer studies
  • academic identity

Status

Published

ISBN/ISSN/Other

  • ISSN: 2000-1525