The Effects of Innovativeness on Effectiveness and Efficiency
Author
Summary, in English
Purpose – Whilst researchers have explored the relationship between innovativeness and business performance in different organizations, such studies in services such as restaurants are scarce. The purpose of this paper is to examine potential influences of innovativeness on effectiveness and efficiency and their subsequent effects on restaurant business performance.
Design/methodology/approach – Data for this study were collected through personal interviews from 211 Iranian restaurants to examine the interrelationships between innovativeness, effectiveness and efficiency as well as service business performance dimensions (i.e. profit goal achievement, sales goal achievement and return on investment achievement).
Findings – The findings provide a fresh insight by exploring innovativeness, effectiveness and efficiency and how these determinants affect the business performance of restaurants.
Research limitations/implications – This study is limited to Iranian restaurants in a cross sectional manner, using self-report measures indicating that the results might be idiosyncratic and subject to individual differences. Implications for future research in innovativeness in practice are discussed. This paper contributes to knowledge regarding the impact of innovativeness on effectiveness
and efficiency and extends the findings of Chan et al. regarding the influences of effectiveness and efficiency on business performance.
Practical implications – Managers should consider the important roles that operating effectiveness and cost efficiency play in the innovativeness-performance relationship.
Originality/value – The paper provides a good example of innovation, effectiveness and efficiencyin the service industry.
Design/methodology/approach – Data for this study were collected through personal interviews from 211 Iranian restaurants to examine the interrelationships between innovativeness, effectiveness and efficiency as well as service business performance dimensions (i.e. profit goal achievement, sales goal achievement and return on investment achievement).
Findings – The findings provide a fresh insight by exploring innovativeness, effectiveness and efficiency and how these determinants affect the business performance of restaurants.
Research limitations/implications – This study is limited to Iranian restaurants in a cross sectional manner, using self-report measures indicating that the results might be idiosyncratic and subject to individual differences. Implications for future research in innovativeness in practice are discussed. This paper contributes to knowledge regarding the impact of innovativeness on effectiveness
and efficiency and extends the findings of Chan et al. regarding the influences of effectiveness and efficiency on business performance.
Practical implications – Managers should consider the important roles that operating effectiveness and cost efficiency play in the innovativeness-performance relationship.
Originality/value – The paper provides a good example of innovation, effectiveness and efficiencyin the service industry.
Department/s
Publishing year
2011
Language
English
Pages
6-11
Publication/Series
Education, Business and Society: Contemporary Middle Eastern Issues
Volume
4
Issue
1
Document type
Journal article
Publisher
Emerald Group Publishing Limited, Emerald Group Publishing Limited
Topic
- Business Administration
Keywords
- Iran
- Restaurants
- Cost effectiveness
- Business performance
- Organizational innovation
Status
Published
ISBN/ISSN/Other
- ISSN: 1753-7983