Using brain imaging to measure emotional response to product appearance
Author
Editor
- Anne Guéand
Summary, in English
Brain imaging systems are a set of techniques that allow visualizing the regions of the brain that are activated when (emotional) stimuli are presented. Their advantage over traditional methods of measuring emotion, like self-reports is that they leave out response biases. This paper presents what brain imaging measurement can do for emotional design. It also reviews the brain imaging studies that have been performed in the field of emotional design. Very few such studies were found, and they were dispersed among different disciplines: design, marketing, advertising, human-computer interaction. One of the results of that investigation is that the complexity of brain imaging systems and of designing adequate experimental setups imply that brain imaging be reserved for some very specific purposes, like obtaining the very first impression of a product design.
Department/s
Publishing year
2009
Language
English
Pages
187-198
Publication/Series
Proceedings of the 4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09
Full text
- Available as PDF - 340 kB
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Document type
Conference paper
Publisher
Université de Technologie de Compiègne (UTC)
Topic
- Production Engineering, Human Work Science and Ergonomics
Keywords
- machine design
- physiological measurement
- brain imaging
- emotional design
- emotion measurement
- maskinkonstruktion
Conference name
4th International Conference on Designing Pleasurable Products and Interfaces - DPPI'09
Conference date
2009-10-13 - 2009-10-16
Conference place
Compiègne, France
Status
Published