The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Responses to product features: An affective neuroscience perspective

På svenska

Author

Editor

  • Amaresh Chakrabarti

Summary, in English

Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on the individual and when.

Publishing year

2009

Language

English

Pages

379-386

Publication/Series

Proceedings of the 2nd International Conference on Research into Design - ICoRD'09

Document type

Conference paper

Publisher

Research Publishing Services

Topic

  • Design

Keywords

  • consumer response
  • affective neuroscience
  • emotional design
  • theories of affect
  • industrial design
  • machine design
  • maskinkonstruktion

Conference name

2nd International Conference on Research into Design - ICORD'09

Conference date

2009-01-07 - 2009-01-09

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-981-08-2277-4