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Constructing trustworthiness through pictorial and multimodal metaphor : an exploration of corporate visual rhetoric

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Author

  • Matteo Fuoli
  • Charlotte Hommerberg

Department/s

Publishing year

2014

Language

English

Document type

Conference paper: abstract

Topic

  • General Language Studies and Linguistics

Conference name

10th Conference of the Association for Researching and Applying Metaphor

Conference date

2014-06-20 - 2014-06-23

Conference place

Cagliari, Italy

Status

Published