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Brand and market oriented positioning

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Author

Editor

  • Carsten Baumgarth

Publishing year

2011

Language

English

Pages

353-369

Publication/Series

Tagungsband der internationalen Konfernz "Der Markentag 2011"

Document type

Conference paper

Publisher

Springer

Topic

  • Business Administration

Keywords

  • Positioning
  • Brand orientation and Market orientation

Conference name

Der Markentag

Conference date

0001-01-02

Status

Published