What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt
Author
Department/s
Publishing year
2013
Language
English
Pages
97-128
Publication/Series
European Retail Research
Document type
Book chapter
Publisher
Springer
Topic
- Business Administration
Status
Published
ISBN/ISSN/Other
- ISBN: 978-3-658-00716-4