The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Art events as a communication strategy in place branding

På svenska

Author

Publishing year

2012

Language

English

Document type

Conference paper

Topic

  • Communication Studies
  • Social Sciences Interdisciplinary

Keywords

  • city branding
  • city renewal
  • art events
  • stakeholder approach
  • co-creation
  • municipality
  • rationales

Conference name

The European Public Relations Education and Research Association 2012 Congress: Researching the Changing Profession of Public Relations

Conference date

2012-09-21

Status

Unpublished