Internet sales channel effects on packaging logistics methodologies
Author
Summary, in English
The research area of packaging logistics naturally comprises the product, its package and packing operations, the physical distribution system and the information systems involved throughout the whole logistical value chain, including the end user.
This paper focuses on the effects of the sales channel of the Internet on the research discipline of packaging logistics and aims at identifying methodologies that are applicable in the area.
The paper also elaborates on the possibilities of theory and methodology development with a new logistics perspective. A literature review from three different search areas takes an inventory of research methodologies in the field of e-commerce related to packaging logistics from the consumer’s perspective.
The objective is to draw conclusions about applicable methodologies used and to elaborate on the adoption of methodologies for future research in the new discipline of packaging logistics and e-commerce.
The contribution of this article is to introduce the suggestion to integrate the areas of consumer behaviour, marketing and logistics in order to capture the issues in the research on B2C e-commerce in the packaging logistics discipline.
This paper focuses on the effects of the sales channel of the Internet on the research discipline of packaging logistics and aims at identifying methodologies that are applicable in the area.
The paper also elaborates on the possibilities of theory and methodology development with a new logistics perspective. A literature review from three different search areas takes an inventory of research methodologies in the field of e-commerce related to packaging logistics from the consumer’s perspective.
The objective is to draw conclusions about applicable methodologies used and to elaborate on the adoption of methodologies for future research in the new discipline of packaging logistics and e-commerce.
The contribution of this article is to introduce the suggestion to integrate the areas of consumer behaviour, marketing and logistics in order to capture the issues in the research on B2C e-commerce in the packaging logistics discipline.
Department/s
Publishing year
2001
Language
English
Publication/Series
Conference Proceedings
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Document type
Conference paper
Topic
- Other Mechanical Engineering
Keywords
- Methodology
- E-commerce
- Packaging logistics
- Consumer behaviour
- Logistics
- Marketing
Conference name
13th Annual NOFOMA Conference, 2001
Conference date
2001-06-14 - 2001-06-15
Conference place
Reykjavik, Iceland
Status
Published