Inledning
Author
Editor
- Jörgen Eksell
- Åsa Thelander
Department/s
Publishing year
2014
Language
Swedish
Pages
15-25
Publication/Series
Kvalitativa metoder i strategisk kommunikation
Document type
Book chapter
Publisher
Studentlitteratur AB
Topic
- Communication Studies
Keywords
- strategic communication
- qualitative methods
- social sciences
- communication
- planned communication
- sense making
- conduit metaphor
Status
Published
ISBN/ISSN/Other
- ISBN: 978-91-44-09658-2