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Europe Through the Eyes of Travel Bloggers: A Eurail Case Study


  • Larissa Olenicoff

Summary, in English

This paper seeks to explore what perceptions travel bloggers have of Europe and also what perceptions of Europe they might be transmitting to their readers. Based around Eurail’s Blog Trail 2011 campaign, five blogs were analyzed in an effort to uncover common characteristics of European destinations visited. Through a thematic content analysis, four overarching themes were detected: Europe as a continent of food; Europe as a continent of architecture; Europe as a continent of stereotypes and myths; and Europe as a continent of history, heritage, and culture. The importance of travel, tourism and the travel blogger for Europe and helping to shape a “European identity” is also discussed as is the rise in the utilization of blogs in academia.


Publishing year




Document type

Student publication for Master's degree (two years)


  • Cultural Sciences


  • blogs
  • travel
  • tourism
  • European identity


  • Anamaria Dutceac Segesten (Biträdande Lektor)