Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia
Author
Publishing year
2004
Language
English
Document type
Conference paper
Topic
- Economics and Business
- Business Administration
Conference name
European Marketing Academy Conference, 2004
Conference date
2004-05-18 - 2004-05-21
Conference place
Murcia, Spain
Status
Published