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Branding in the sacrificial mode - A study of the consumptive side of brand value production

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Author

Publishing year

2013

Language

English

Pages

123-134

Publication/Series

Scandinavian Journal of Management

Volume

29

Issue

2

Document type

Journal article

Publisher

Elsevier

Topic

  • Business Administration

Status

Published

Project

  • Public Management Research

ISBN/ISSN/Other

  • ISSN: 0956-5221