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Marketing Collaborations of International SMEs: Implications for Performance

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Author

  • Ulf Elg
  • Kayhan Tajeddini
  • Pervez N. Ghauri

Publishing year

2015

Language

English

Document type

Conference paper

Topic

  • Business Administration

Conference name

24th Conference of the Consortium of International Marketing Research (CIMaR)

Conference date

2015-05-13 - 2015-05-15

Conference place

Vienna, Austria

Status

Published