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Brand Loyalty

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Author

Editor

  • Daniel Thomas Cook
  • J. Michael Ryan

Publishing year

2015

Language

English

Publication/Series

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Document type

Article in encyclopedia

Publisher

Wiley-Blackwell

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-0-470-67284-6